10x Genomics is a Bay Area company developing new technologies for breakthrough genomics applications. The core technologies combine advances in chemistry, biochemistry, microfluidics and computational biology. Our aim is to help scientists advance their research and ask scientific questions they didn’t know they could ask.
Fueled by scientific vision and determined passion, we are delivering unprecedented innovation. You will feel the 10x difference the moment you enter our offices and labs. There’s a dynamic energy here, and we’re looking for the best of the best to be a part of it. We are seeking talented professionals excited to build new technology that advances scientific research while growing their career within a dynamic, supportive environment.
Regional Marketing Manager/Sr Manager, AMR
The Regional Marketing Manager (RMM) will be responsible for planning, designing and executing marketing activities within the Americas (AMR) region. The ideal RMM candidate should have strong technical knowledge in the area of Next-Generation Sequencing (NGS) and/or Single Cell Genomics and have demonstrated experience localizing marketing programs for NGS, Single Cell, Immunology and/or Oncology markets. The RMM will interact cross functionally with members from the commercial sales and global marketing teams and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key skill sets include regional marketing, program localization, sales enablement, lead generation/nurture and tactical marketing.
Regionalization and localization of core marketing programs (e.g. Immuno-Oncology, Oncology) in United States, Canada and Latin America
Effectively translate the global strategic plan in specific core markets (e.g. Immuno-Oncology, Oncology) into a regionalized tactical plan that meets or exceeds regional business objectives and deploy programs and tools to support regional sales teams and/or distributors
Select appropriate program tactics for your region and assigned segment, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
Collaborate with Regional Marketing Events Manager and Regional Digital Marketing Manager to define events and digital strategy for lead generation and nurture
Responsible for pipeline goal achievement across all regions
Knowledge of key accounts, KOLs and centers of excellence in assigned area
Share program resources across regions, and identify potential reuse of global programs across regions
Own content reuse and localization process requirements, including execution of the localization process
Alignment of regional marketing program to company messaging themes and local sales in each region
Educate Global Marketing on local regulatory and compliance requirements for assigned territory
Develop sales tools and training materials that support regional sales teams achieve goals
Regional market intelligence to provide insight to global marketing and product marketing
Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
Establish local regional operational processes and systems
Collaborate for all CRM related aspects of sales & marketing integration
Improve the size and quality of marketing leads in salesforce CRM database for assigned territory or segment
Measure and evaluate impacts of owned marketing programs and track assigned spend
Works closely with the US and Global Marcom team to develop program metrics & effective tactics
Responsible for defining channel training requirements linked to program execution
Serve as single point of contact between the regional sales channels and the global marketing team for assigned territory or segment
Required Skills and Background
Requires a Bachelors’ degree in Biology, Molecular Biology, Biochemistry or related field with a minimum of 12 years of experience at minimum; Alternatively, and desired, a Master’s degree with 8 or more years of experience or a Doctorate with more than 5 years of experience
Extensive knowledge of Next Gen Sequencing markets, products & marketing channels in US, Canada and Latin America
Extensive knowledge in the Immuno-Oncology, Immunology, or Oncology fields of research is preferred
Requires a minimum of 3-5 years of related experience in the Life Science industry, preferably in a field marketing environment
Key competencies in marketing required: customer segmentation (i.e., needs assessments, profiles, personas, buying journeys), marketing program development and execution, program evaluation (metric framework)
Knowledgeable of sales pipeline and how to positively impact funnel conversion rates
Excellent analytical and problem-solving skills, combined with strong business judgment and an ability to present analysis in a clear and compelling manner
Ability to work both independently and with distributed teams to achieve goals
An independent self-starter who operates with a high degree of autonomy, able to pivot quickly; adaptive, can effectively operate/deal with ambiguity
Capable with wearing many hats and evolve with the changing needs of the company and team
Highly organized individual who can meet challenging deadlines in a fast-paced environment
Ability to collaborate across multiple disciplines
Advanced proficiency in Microsoft applications, especially Excel and PowerPoint
Excellent English communication skills (written / oral / presentation). Additional language skills in Spanish, Portuguese, or Canadian French is an advantage
Must be willing to travel up to 40%.
Travel to headquarters in Pleasanton is required on a quarterly basis at minimum
Position can be fulfilled remotely in the United States
Additional Salary Information: Competitive
About 10x Genomics
10x Genomics builds products to interrogate, understand and master biology to advance human health.
Our products have been adopted by researchers around the world, including 93 of the top 100 global research institutions and 13 of the top 15 global pharmaceutical companies, and have been cited in over 500 research papers on discoveries across the life sciences, including oncology, immunology, and neuroscience.